I nearly smacked a customer the other day…
While I was showing a woven leather bracelet to a client of mine, she looked at it curiously; she bent it, flexed it, and fit it onto her wrist. She shook her wrist about like she was trying to ward off a machete yielding mosquito and then looked at me. “I want it” she said, “But I need you to cut it, it’s too big for me”.
Now I looked at her, a little perplexed. First of all, this was a $100 bracelet (peanuts for this client of mine), and also….I can’t even cut a straight line on construction paper, let alone five chords of braided leather. Not to mention; this isn’t a ‘customizing company’.
The next day, I came across two women looking at the catalog on my counter. I answered their questions and told them to take one home, and return when we have a new shipment.
“No, it’s okay”, one said, “I’m going to get this one made”.
So now, the $35, cubic zirconium ring will become the $10,000 real-macoy ring.
So of course, it only made sense that it all comes in three’s. The next day, my man Luigi emailed me, raving about his latest trip into the Gucci store. The man is now hooked on ‘customized Gucci shoes’.
And I thought I loved shoes.
*Cue fashion school knowledge here*
Gucci (for those of us who are hopeless) is an extremely large, extremely rich, extremely powerful fashion giant. Not only is it a fashion house of its own but also its own empire. In 1971, the company started agreements with the American Motors Corporation, providing designer interiors for such cars as the Hornet, and later, the Cadillac Seville and even the Ford Town Car. Their agreement still continues today, with the Fiat 500. Gucci all over, this new car is something else (but, more something to laugh at while in the lane next to it….personal experience).
Since the house’s start in 1920 selling fine leather goods such as luggage and belts in Florence, the company is a role model for changing with the times. Not only do they coin their horse-bit accessory, but also have achieved a spot in the 1998 Guinness World Record book as having the most expensive pair of jeans in existence (a cool $3,134 USD).
But maybe it’s the shoes that are the crème de la crème; the piece by which all can see that they are ‘Gucci’. The men’s shoe is classic, sleek, relaxed yet sophisticated and in every way worth the money. Especially when customized to fit your every arch, heel and little piggy that’ll never dare run home after being in these kicks.
The website is simply genius, showing you each style, variation and shape that you could want; for a customization site it’s extraordinarily simple. However I think if you’re going to get made-to-measure-sex-in-a-shoe, you need to go there. The experience will be the best part.
Pictures on the website show elegantly laid swatches, of all different colours and textiles. Master craftsmen at your every whim and something tells me, a cold beverage to cool you down from trying on all those samples (poor you). There are an impressive amount of stores worldwide that offer this service (even one here in Vancouver…so local readers…please take me with you, I’ll behave myself).
Dive into the world of luxury once in your life. Shoes are such a vital story of life; they tell you where someone has been, when they were there, and what kind of state the world was in at the time. And that isn’t just a shoe-crazed woman trying to justify herself, that’s a fact.
Now, if you’d excuse me, there’s a pair of Top Shop stacked heels that have been reduced from $127, to $37.50.
Damn, I’m good.
For more informaton on Gucci’s Made-to-Measure program, you can check out their official website at http://www.gucci.com/us/worldofgucci/articles/made-to-measure#1.