ICON: Adidas
Adidas, an ESM Icon which has lasted from generation to generation. Image from adidas.com.
A recent advertising campaign by Adidas (you can see it in the video below) made us realize that our next ESM Icon has been right in front of us this entire time.
We’re big fans of the Adidas Originals products, especially the Stan Smith, Samoa, Superstars, Gazelles, track jackets… uh, we can go on and on (if you don’t believe us, we can check out the “My Favorites” tab on our Zappos account).
They’ve been making some of the most iconic shoes and products since their inception in 1948. Here’s a quick breakdown from Wikipedia:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
If you didn’t know Adidas’ history, the blurb above would have given you some interesting insight on the company, especially the 6 degrees of separation between Adidas, Reebok and Puma.
If you think about it, how many pairs of Adidas have you owned in your lifetime?
Our guess is you’ve had a pair or two a year and probably sported a pair over the weekend. They’re a great brand and if we were to guess, our kids (and their kids) may be sporting the same gear we’ve been loving for the past few generations.
A true ESM Icon indeed.
Adidas. The original. Image from adidas.com.
For more information about Adidas and Adidas products, you can check out their official site at http://www.adidas.com/.
To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.
I would love to move to a public school just so I don’t have to wear uniform.