ICON: Brioni
Brioni.
If I were to win the lottery tomorow, I would go to two places (after the Aston Martin dealership): Tom Ford and Brioni.
Who or what is Brioni? It’s a fashion house that makes incredible, high-end clothing for men. If you’re a GQ reader, you’ve probably seen their ads every once in a while. If you’re in the Italian Mafia, you just have to check the suits in your closet.
Brioni.
Here’s a little excerpt from their Wiki:
Master tailor Nazareno Fonticoli and his business partner Gaetano Savini opened their first suit shop in Rome’s Via Barberini at the end of World War II. The company was named “Brioni” after the resort on the coast of the Adriatic Sea, which is now called Brijuni in Croatia.
Brioni’s first fashion show was held in 1952 at the Pitti Palace, Florence. The show gave the company exposure to clients worldwide. In 1954, Brioni held a fashion show in New York City, followed by shows in eight other American cities. That year, Brioni opened new shops on both sides of the Atlantic.
From the beginning, Brioni suits were luxuries only afforded to the privileged few, namely Europe’s wealthy aristocrats. Celebrities such as Clark Gable and Cary Grant began to buy their suits from Brioni in the 1950s when working at Rome’s Cinecitta studios. New York crime boss of the Gambino crime family John Gotti earned the nickname Dapper Don after his extensive wardrobe of custom Brioni suits. Today, Brioni is a favorite of real estate mogul Donald Trump. It is rumored that a Middle Eastern sultan once ordered a staggering 100 suits from Brioni all in one month.
The icing on the cake? Both Brioni and Tom Ford have been credited for suiting our favorite super agent, James Bond.
Bri - muthaf%^&ng - oni.
To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.
[...] they didn’t mention it, I am pretty sure Keyser Soze wore Brioni suits and drove a Pagani Zonda F Roadster when he tore through the Hungarian [...]
[...] the fact that your name us Eugene and you’re a tad bit overweight; you can have Tom Ford or Brioni make you look like you really should be dating that supermodel/double [...]
[...] like the rose gold casing and simplicity of the face design. We would pair it with a nice Brioni suit, Bentley Mulsanne and George Cleverly [...]