Ah, the high-end custom client.
For most places, endless customization for any product can be a difficult process for both the client and the production team because people can be finicky and indecisive – that’s why car manufacturers keep options to a certain set to prevent going above and beyond the original build quote.
But for the guys over at East Coast Defenders, they laugh at things considered “difficult” and blaze their own path.
Last September, they created the “Luxury Build Experience” program which allows clients to customize their build from the ground up.
Here’s how it works (from their official press release):
The Luxury Build Experience is a robust journey that embraces the client throughout the design, build and delivery of their custom E.C.D. Defender or Range Rover Classic. It begins with a special welcome packet that features paint and interior samples, as well as accessory and engine options. Following an initial client meeting, digital renderings are created and presented to the client by Filpo. Once the design is signed off, East Coast Defender presents the client with a 1/10 scale model featuring true-to-life paint colors and styling of their final design.
And the owner gets a little parting gift before the build starts:
Once a donor vehicle is located, a door hinge from the original vehicle is also encased and presented to the client as a keepsake. Throughout the build process, bi-weekly build updates with photos are presented to the client through E.C.D.’s concierge portal. The delivery of each vehicle is customized to each client’s needs, location and schedule.
To commemorate the new custom program, the folks at ECD created their latest build, dubbed “Project KSD”:
…the first custom SUV created in the Design Studio as part of the Luxury Build Experience, is a Malibu Edition built on a North American Specification Defender 110. It is powered by a 6.2L, 430 horsepower Chevrolet E-Rod V-8 engine mated to an automatic transmission. As part of the Design Studio phase, the client requested push button start with keyless entry, Spinneybeck premium weaved leather, stainless steel interior trim components, V8 Red Steelie Series Classic Instruments Gauges and carbon fiber console trim, among many other features that have never been featured in an E.C.D. custom SUV.
For those of us who have a keen eye for detail, the interior changes for this specific Defender 110 build add that extra little statement, saying “I put the best into the best.”
For more information on East Coast Defender’s complete line of services and products, you can check out their official website at http://eastcoastdefender.com.