Project Viper from East Coast Defender is the first project from their Ultimate Vehicle Concept (UVC) Division. Image by Deremer Studios, LLC.

The folks over at East Coast Defender are killing the game with their latest Land Rover Defender build.

Dubbed “Project Viper”, this particular Defender is the first made-to-order vehicle built by the company’s new Ultimate Vehicle Concept (UVC) division.

Commissioned in 2016, Project Viper is powered by a Chevrolet LS3 V-8 and was previewed by select media at the Classic Car Club Manhattan in New York City.

Doesn’t get much meaner than this.  Image by Deremer Studios, LLC.

According to the official press release from East Coast Defender, only ten custom SUV’s will be built by the UVC division each year, making them the most exclusive custom SUV’s available from the builder.

Here’s more from the press release:

“Project Viper is our first custom SUV to emerge from the new UVC division,” said Scott Wallace, East Coast Defender Co-Owner. “We created UVC in response to the overwhelming demand from clients who want a pure, handcrafted SUV that is not limited by a specific Bill of Materials or budget. With one-of-one builds, like the Viper, we’re pushing the creative envelope with bigger, more capable trucks that celebrate our heritage with added daily comfort and reliability.”

You have room for your friends and gear in the back.  Image by Deremer Studios, LLC.

Each UVC Defender is designed by the client and built in a separate production area at The Rover Dome in Kissimmee, Florida. East Coast Defender vehicles are designed to be capable drivers across a multitude of situations, including daily commutes. UVC vehicles will push the boundaries and be designed specifically for how the client will use the truck. Each UVC Defender will represent a no-budget, no-creative block that is built from scratch and represents a one-of-one Defender. The result will be a true, signature SUV that is purpose-built for the most extreme off-road and weather conditions, yet does not compromise ECD’s work on their other custom builds.

“Our UVC Design Studio will provide a luxury buying experience unlike anything in the world,” said Tom Humble, East Coast Defender Co-Owner. “While staying true to Land Rover heritage, our clients will be able to completely redesign their Defender. Each SUV that rolls out of our facility will be ready to cross continents or tackle the most demanding conditions in a Baja race. We’re taking the Defender to a whole new level and the Viper is the pinnacle of what a true adventure-lifestyle SUV should be.”

Even the interior received the full treatment from East Coast Defender. Image by Deremer Studios, LLC.

Build options available to UVC clients include:

  • Custom built axles
  • Shock absorbers
  • Air intakes for snorkels
  • Lighting options
  • Off-road protection
  • Hand-built wheels

According to Elliot Humble, East Coast Defender Co-Owner: “Approximately 95 percent of the custom work is done by hand by skilled craftsmen and engineers. The build process is time intensive and includes countless hours of design, build, fit, re-design and re-fit until the vehicle exceeds UVC’s standards for design and performance.”

Looks like there’s some room in the back. Image by Deremer Studios, LLC.

Project Viper performance specs include:

  • 6.2-liter, 430-hp Chevrolet LS3 V-8 engine
  • Six-speed automatic transmission
  • Hand built in the USA custom aluminum radiator
  • Hand built in the USA Ricks Tanks full stainless steel fuel cell with dual point fuel pick ups
  • Braided stainless steel fuel lines
  • Stainless steel brake lines
  • Wilwood brakes with 6-piston front race calipers and 4-piston rear race calipers with vented and drilled rotors all around
  • KAM custom heavy duty axles with electronic locking differentials
  • Heavy duty steering arms
  • Fully custom suspension system
  • King Off-Road Racing shocks and steering damper
  • 2” lifted Old Man Emu coil springs

Project Viper interior and convenience specs include:

  • Puma dash upgrade
  • Air conditioning
  • Classic Instruments Moal Bomber series gauges
  • Kenwood touchscreen infotainment system with GPS, backup camera, wifi, and Apple Car Play/Android Auto with a custom Morel amplified speaker system
  • Wireless phone charging
  • Black Corbeau heated leather seats with white accent stitching
  • LED lighting throughout with auto-on headlights, mood lighting, and puddle lighting
  • Power windows
  • Remote locking and alarm system

Project Viper is one of the baddest custom Defender builds we’ve ever seen. Image by Deremer Studios, LLC.

Project Viper exterior and styling specs include:

  • Custom ECD Edition 20” wheels by ADV.1 with Nitto Mud Grappler tires
  • Tinted factory windows
  • Tubular winch bumper with WARN winch
  • Custom-built swing away spare tire carrier
  • Full Safety Devices external roll cage
  • Front LED spot lamps
  • Rear LED work lamps
  • Custom built diamond plated bed liner with toolboxes and seating

For more information on the $285,000 Project Viper build, you can check out


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