Full disclosure – we were never really big fans of modern Corvettes.
Don’t get us wrong, Corvette engines are beasts for sure, but for whatever reason we could never imagine ourselves driving the car around town.
That is, until the seventh generation came out.
The C7’s introduction was a game changer for everyone (including us) who would have never given a Corvette a second look.
Here’s a little more information about the latest C7 design from the Corvette wiki:
To GM’s product planners and marketers, the fact that the Corvette had become known as an “old man’s toy” became a prime factor in developing the next generation. Studies showed that about 46 percent of Corvette buyers in 2012, through October, were 55 or older, compared with 22 percent of Audi R8 and 30 percent of Porsche 911 customers. The head of Chevy marketing, Chris Perry, acknowledges that too many people saw it as the car of “the successful plumber.” John Fitzpatrick, Corvette’s marketing manager said “It’s the old saying, ‘Nobody wants to be seen driving an old man’s car, but everybody wants to be seen driving a young man’s car.’ ” To counter that perception GM planned to make the new generation C7 more aspirational to younger people. Towards that end, a camouflaged version of the car was made available in the popular video game Gran Turismo 5 in November 2012.
But being this is ESM, we’re not completely satisfied with a stock look, even if the revised Corvette design is already badass.
That’s where the folks from Prior Design come into the picture.
As you can see from the images, they have created a very distinctive body kit to add to the already sexy lines of the C7 Stingray.
The kit includes a front bumper, a rear diffuser, side skirts, front fenders and “rear widenings” which makes the back end of the C7 a little wider.
Based on the official website, the entire body kit will cost about 9,000 euros or just over $10,000 without paint or installation.
Given the C7 starts at an astonishing $55,000 (a steal if you ask us, but we would probably do something fully loaded at about $70k), adding the $10k in upgrades is still going to be cheaper than getting yourself a fully loaded R8 or Porsche 911.
We would set it up exactly how the Prior Design guys did it, but would probably de-badge the car to make it a little more stealth.
For more information on the Prior Design body kit for the C7 Corvette Stingray, you can check out Prior Design’s official website here.
For more information on the 2015 Corvette Stingray, you can check out Chevrolet’s official website.