Sunglass whores. That’s who we are.
Much like the old adage, “You can’t be too rich or too thin” we would like to add two more descriptors: “You can’t have too many sunglasses or too many nice watches.”
Added to our list of “sunglasses we want” are those created by Dita.
Never heard of Dita before?
Here’s a quick history lesson from Dita’s official website:
John Juniper and Jeff Solorio are lifelong friends whose shared passion for photography, filmmaking and design sparked the life-changing epiphany that eyewear is the most prominent and memorable of all fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel. Edgy yet elegant with an East meets West aesthetic and design influences ranging from Hollywood’s glamorous Golden Age to the mechanized beauty of the Industrial Revolution, DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters. If you’re the kind of person who lives life on your own terms and refuses to settle for anything but the best, then welcome to our world.
And our favorite from Dita’s latest collection are the “Insider” (http://dita.com/insider $390.00):
And the “KASBAH” (http://dita.com/kasbah $525.00):
Unfortunately both are out of stock but we can’t help but pine for them anyway.
You’re probably thinking to yourself, WHO THE HELL would pay for sunglasses at $390 and $525?
Well aside from the fact these sunglasses do take some legitimate time to make:
Creating a single DITA frame can take as many as 320 separate productions steps over 8 months. Our manufacturing process delicately balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising production philosophy is the way in which we polish our acetate frames. Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, we prefer to slowly tumble our acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to utilizing a renewable resource, our traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.
We here at ESM would gladly pay that kind of coin for a kickass pair of sunnies just to look like a rock star/movie star/action hero/overall badass mofo.
Sunglass whores. Remember?
For more information on Dita and their complete line of sunglasses and glasses, you can check out their official website at http://dita.com/.