For today’s installment of Style, we talk to European-based wardrobe planner Patrick Silvermarck.
He’s been styling from a very young age and now helps an exclusive group of clientele keep their style on point.
We were fortunate enough to get some time with him to talk about his career, his style and any style advice he can give our readers.
You describe yourself as a wardrobe planner with a focus on Paris, Brussels and Stockholm. Tell us a little bit about your career and how you got into the field.
My passion for fashion started at an early age – at 8 years old, I was already styling my mom and aunt and quickly became the person in the family who everyone asked for styling advice.
- After high school, I started to work in retail where I made a great career
- After a few years I decided to take an associate degree in hotel management
- Soon after, I went back into retail and starting working as a store manager for a Swedish company
Because of my entrepreneurial spirit, I felt I wanted more so I decided to start my own business based on my passion for style and my experience in retail and hotel management.
Here in Stockholm, I primarily help A-list corporate members fill the gaps in their wardrobe for the next season or for their next big event.
In Paris and Brussels, I do the same but with some A-list private clients.
What are some of the biggest challenges you’ve experienced?
I’ve been lucky and blessed since I’ve started my career in fashion. My daily challenge is to find the right outfit and please my clients.
What are some of the biggest rewards?
To have such amazing clients and people around me.
Describe your process when you start with a new client. How do you get a sense of what they want?
I begin with an initial 30 minute interview to discuss my client’s needs. Soon after, I book a follow-up visit where I propose clothes based on my clients preferences.
The clothes are tested for comfort and fit in a private location. A test fit can take anywhere from 1 to 1.5 hours.
Do you inject your own style sensibilities into the equation?
Yes. I make sure to create a look styled specifically to their personality, needs and budget – not to mention what is most flattering on them.
ESM is all about style. If you could describe your personal style in one sentence, what would it be?
What advice would you give readers who are trying to develop their own style?
Always wear what you want wear and don’t be afraid to follow your own style.
What about those who are on a budget?
Mix and match items to get the look you are going for.
Do you have a favorite look right now? What is it?
Yes, absolutely! But my favorite look depends on my mood. 🙂
I just starting loving the hipster street style, the casual chic feel, slim denim jeans or chinos, boots, tweed blazers, a big scarf and accessories…
What are some of your favorite brands for yourself and what are some brands you typically go with for your client base?
I’m the kind of person who shops by feel but will never say no to the Swedish brand STEPHEN F, Tom Ford, Lanvin or a Balmain leather jacket. 😉
For my clients, I try to work with Scandinavian brands like J.Lindeberg, Tiger of Sweden, Tailored and Club and some Italian brands like Lardini, Mauro Grifoni.
Do you have a favorite place to shop?
I’m based in Stockholm, so most of the time I do my shopping here but I also find pieces in Paris, Milan and Copenhagen.
What are some affordable brands and designers you would recommend to anyone looking to get some pieces on a budget?
ZARA, H&M and Selected because they have a great mix of different styles.
Are there any items you feel people should spend money on? If so, what are they?
Yes, definitely – shoes, suits and accessories.
Do you plan to have more of a social media presence over the next few months?
I will launch my blog very soon, where the idea is to create a lookbook with a focus on Scandinavian fashion and lifestyle.
There’s so many amazing upcoming brands in Sweden and Denmark not well known to the rest of the world and I believe people will be interested to know more about them.
At ESM, we have a list of “Style Essentials” or pieces that every man should have in his wardrobe. Do you have your own list of style essentials?
- Black, blue and grey slim-fit suits
- A tuxedo
- Black and brown shoes
- A pair of loafers
- A white/light blue shirt
- A few pair of slim denim jeans
- White t-shirts
- A black leather jacket (biker cut)
Do you have any style icons?
Tom Ford, David Beckham, David Gandy just to name few of them. Those guys inspire me on a daily basis.
Do you think there is a difference between “style” and “fashion”? How would you define each term?
There’s a difference between those two terms.
“Style” for me is something you are born with, the way you express yourself, the way you live….
“Fashion” is a trend which changes four times a year.
What does the future hold for Patrick Silvermarck?
I am a type of person who lives in the present. 😉
If everything goes as planned, I will be launching my blog before the end of the year, expand my company with a few new amazing projects such as a minimalistic t-shirt and an accessories collection for the end of 2015.
To keep up with Patrick Silvermarck, you can follow him on his Instagram account at http://instagram.com/patricksilvermarck.