Alex Roy image from

For any car geek or road race rally fan out there, you’re familiar with the name Alex Roy.

I was fortunate to meet him in person after the goldRush Rally 8 movie premier on Las Vegas and I had to tell him watching his videos inspired me to do at least one rally in my lifetime.

After we chatted someone whispered to me, “Dude’s a legend.

This M5 should be put in a museum or something. Alex Roy image from

Here’s more information on Alex Roy from his Wiki page:

Roy distinguished himself on the Gumball 3000 and Bullrun rallies with a modified BMW M5, and later a Bentley Continental GT comically decorated as Canadian, German, Spanish, Swedish, Italian and Bahamanian police cars (complete with lights, sirens, and an inflatable sex doll) for Team Polizei 144. He won the Gumball’s 2003 Spirit trophy for his car, eccentric costumes, and mock French or German interview replies. In 2004, he and his co-driver wore costumes based on the Disney science fiction film Tron, winning the Style trophy.

Roy meticulously prepares for rallies with the goal of avoiding police stops, using maps, GPS navigation, and spreadsheets. During the 2004 rally, he impersonated a police officer, with vehicle mounted flashing lamps used to perform illegal traffic stops against his competitors in the rally.

Transcontinental “Cannonball” record

A prior record for crossing the U.S. from New York City to Los Angeles of 32 hours, 7 minutes was set in 1983 by David Diem and Doug Turner during the US Express, an unofficial successor to the Cannonball Run. The record was unofficial and never documented or confirmed. When documentary filmmaker Cory Welles called it to Roy’s attention, he decided he should be the one to break it.

Roy and co-driver Jonathan Goodrich, his longtime friend, completed a practice run in December 2005, finishing with a time of 34 hours and 46 minutes. A subsequent attempt in April 2006 added a spotter plane, but the failure of his M5’s fuel pump ended the run in Oklahoma. On October 7 of 2006 Roy and replacement co-driver David Maher, a New York investment banker (who was also his 2003 Gumball co-driver), embarked on another run. On this, the successful 31:04 run Roy claims 2,794 mapped miles and 2800 road miles – which he covered at an average speed of 90.1 mph. The run took place over Columbus Day weekend so as to meet minimal traffic, in part for safety; they also avoided any type of reckless driving such as tailgating, although they reached top speeds of 160 mph. Roy’s route, which hit only four toll booths, three or four red lights, and only one close call with the highway patrol in Oklahoma, ended at the Santa Monica Pier.

The record was witnessed in part by Davey Johnson and Mike Spinelli, contributor and managing editor of the automobile blog Jalopnik. The time was recorded by a time clock which was punched as they left New York and flown to California before they arrived.

So while us mere mortals probably won’t be able to break any transcontinental speed records, we can live in the glory that is Team Polizei 144, Alex Roy’s notorious brand which now sells clothing similar to those worn by Alex himself during his adventures.

The Polizei Konfigurator Jacket

The Polizei Konfigurator Jacket image from

The Polizei Konfiguration Jacket is a pretty sick wax cotton jacket you can configure with different flags, sponsors, shoulder badges, skills and “class titles”.

Most people in the normal world wouldn’t be able to tell the difference between this jacket and any other military style jacket out there, but for those who know, know.

For more information on the Polizei Konfigurator Jacket by Polizei 144, you can check out their official website at


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.