We know it’s only February and posting photos of beach scenes may be torturous to see, but hopefully seeing this latest spring/summer campaign from Suitsupply will have you dreaming about the warmer days ahead.

And maybe inspire you to book a vacation somewhere warm…

Bro, you’re going to need to surf some bigger waves. Image from Suitsupply.com.

The folks over at Suitsupply have never been lacking in the imagination department when it comes to their yearly campaigns and their most recent photo shoot concept is no different.

Because why just take pictures of models on beaches, when you can create a juxtaposition of giant dudes in suits sitting on top of famous ocean scenes?

You’re blocking the sun!! Move over a bit! Image from Suitsupply.com.

To be honest, it doesn’t sound as good on paper as it looks in photos.

Here’s the official press release from the folks over at Suitsupply:

Ah, the beach. Where troubles are few and less is more. In the dead of winter, the promise of soft sand between your toes and warm sun on your face may seem like a world away. But with spring around the corner, it’s a world that will soon again be at your sockless, tanned feet.

We were thinking of Photoshopping Godzilla into this photo, but decided otherwise. Image from Suitsupply.com.

So it’s time to start packing. Because this summer we’re going places. From palm lined beaches to snazzy rooftop parties under sweltering night skies. And you’re coming with us. Travel light, go with the flow and be ready to scramble at a moment’s notice. As the mercury rises, so do the chances of great things happening.

But wherever you’re going or might unexpectedly end up, there’s no need to sweat it. On the contrary. Because there’s nothing like the perks of summer to make you feel larger than life.

Just imagine the sheer amount of sunblock he will need. Image from Suitsupply.com.

For more information on Suitsupply’s Spring/Summer 2017 collection, you can visit their official site at suitsupply.com.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.