True Wetsuit image from http://truewetsuits.jp/.

True Wetsuit image from http://truewetsuits.jp/.

For all our bros out there who surf, you know there’s a bit of a renaissance when it comes to surf style.

It all started a few days ago when Quicksilver Japan introduced their “True Wetsuits” in conjunction with the ad agency TBWA\HAKUHODO.

Shit went viral in a few days:

From an article on theverge.com:

The True Wetsuit is made from jersey neoprene and a stretchy “dryflight” fabric. It looks very much like a too-tight suit made of strange material. There’s even a tie. And this isn’t like one of those joke t-shirts with a tuxedo painted on — each wetsuit costs a cool $2,500.

Additionally, the official TrueWetsuits.jp site shows a “pen and diary” product which is featured in the video and sends out an “emergency email” to work (which we assume is an autoresponder of some sort):

True Wetsuit pen and diary image from http://truewetsuits.jp/.

True Wetsuit pen and diary image from http://truewetsuits.jp/.

Today, we saw the news from Nixon releasing their newest watch which was developed in conjunction with Surfline.com called the “Ultratide”:

According to Nixon’s official website:

Two years in the making and delivering a revolution in surf watch technology, Nixon’s Ultratide is the product of extensive research, team development and represents a state-of-the-art addition to Nixon’s industry-leading Supertide and Lodown franchises. An exclusive partnership with Surfline taps the power of their leading global surf conditions network and delivers real-time data via wireless Bluetooth® technology to the Ultratide: tide, time, wave height, swell direction, wind direction and speed, water and air temperatures.

In other words – ultra rad watch for the surfer on the go and ultra rad wetsuit for surfer who wants to surf in-between meetings.

Only problem is – won’t you be sweating balls in a neoprene wetsuit at work?

For more information on True Wetsuits, you can visit their official website at http://truewetsuits.jp/

For more information on Nixon’s latest Ultratide watch, you can check out Nixon’s official website at http://www.nixon.com.

 

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.