TIMEPIECES: Tire’d Watch Company Rapide Green

The Rapide Green from the Tire'd Watch Company.  Image from http://www.tiredwatchcompany.com.

The Rapide Green from the Tire’d Watch Company. Image from http://www.tiredwatchcompany.com.

Stirling Archer may have come up with the term “Tactical Turtleneck”, but every secret agent needs to have a tactical timepiece to match.

Historically, we would probably recommend going with something like a Casio G-Shock for the G-Shock’s reliability and very reasonable price point, but when we saw this timepiece from Tire’d Watch Company, we had to do a double take.

Their Rapide Green is now dubbed the “Penultimate Tactical Timepiece” for us here at ESM.

The owner of Tire'd Watch Company wanted to make his own Swiss sports watch.  The result - the Rapide and the Tire'd Watch Company.  Image from http://www.tiredwatchcompany.com.

The owner of Tire’d Watch Company wanted to make his own Swiss sports watch. The result – the Rapide and the Tire’d Watch Company. Image from http://www.tiredwatchcompany.com.

And yes, we probably think this way because it’s in green.  But we digress.

To be honest, we had never heard of this watch manufacturer before, so we had to do a little digging.  According to an article on ATimelyPerspective.com:

It starts with entrepreneur Edward Cole – an ex-Wall Street guy with a dream to build his own watch. Many of us have thought of it, but he actually did it—despite the hundreds of “no” answers he got from Swiss watch suppliers time after time– telling him what he wanted couldn’t be done. His perserverance paid off, and he evenutally encouraged top watch suppliers to work with him — to great end results. Today, his intriguing and individualistic watch brand – Tire’d Watch Company—is sold in Tourneau, New York City.

The name “Tire’d” is a double entendre for Cole. “On the one hand, it has to do with my thinking about the watches. I was so tired of everything else out there on the market. On the other hand it has to do with the fact that I use only recycled tires for the straps.”

What we particularly like about the Rapide is how sturdy it looks and the unusual design (notice the crown at ten o’clock instead of three).

Check the crown.  It's at ten instead of three.  Image from http://www.tiredwatchcompany.com.

Check the crown. It’s at ten instead of three. Image from http://www.tiredwatchcompany.com.

Although it comes in three colors – Rapide Black, Rapide White and Rapide Green, we’re partial to the green version of the watch.  Truth be told, if we were Sterling Archer himself, we would probably have all three colors to match our different tactical outfits:

Rapide Matching Tactical Outfit in Black

The black version will probably be more usable.  Just isn't as fun.  Image from http://www.tiredwatchcompany.com.

The black version will probably be more usable. Just isn’t as fun. Image from http://www.tiredwatchcompany.com.

Rapide Matching Tactical Outfit in White

Rapide Matching Tactical Outfit in Green

Here’s the official description from the official website of the Tire’d Watch Company:

The Rapide’s mechanical sophistication is a striking juxtaposition to the rugged home that surrounds it. The Rapide is driven by the ETA 2892-A2 three hand automatic movement (hours, minutes, and sweep seconds) and a self-winding mechanism with ball bearings. It has a date indicator, corrector and stop second device.

The Rapide also has the ETACHRON regulator system and regulator corrector, 21 jewels, and 28,800 vibrations per hour at 4.00 HZ.

For you watch geeks out there, here are the technical specifications from Tourneau’s official website:

  • Gender: Unisex
  • Water Resistance: 10ATM
  • Case Material: Titanium
  • Caseback: Screw down
  • Case Diameter: 49 mm
  • Case Thickness: 13 mm
  • Strap/Bracelet: Rubber/leather under band
  • Buckle: Deployment
  • Dial: Diamond cut stainless anthracite
  • Crystal: Sapphire with hand carved triangular date loupe
  • Movement: Automatic movement with hours, minutes, and sweep seconds. Self-winding mechanism with ball bearings. Date indicator, corrector and stop second device. ETCHARON regulator system and regulator corrector. 21 jewels and 28,800 vibrations per hour at 4.00 HZ
  • Crown: Screw down
  • Bezel Material: Titanium

To purchase your own official “Penultimate Tactical Timepiece”, you can purchase one through Tourneau: http://www.tourneau.com/shop/featured/our-picks#pdpSeoKey!shop_featured_our-picks_rapide-greentrade-56240p.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.

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