Score! You have to know when its timely to give flowers. Image courtesy of Jupiterimages/Pixland/Thinkstock.

Flowers are like missles in your relationship arsenal (you know, when you switch from missles to guns?).  You have to use them carefully, sparingly and you definitely want to use them when you want to make a strong impact.

Here are the cardinal rules for shooting off floral salvos:

Make sure there is an audience.
Send it to her work, send it to her family’s house when she is there, send it when she is out with her friends.  Much like a terrorist attack, it makes the biggest impact when people can talk about it.

Always do it for her birthday/anniversary.
If you have a bad memory, make sure to give yourself an Outlook, iphone, tattoo and post-it reminder for these important days.

Spend as much as you can afford.
Remember, if you are going to do it, do it big.  Also remember to save some money for a gift and dinner – she will be expecting that.

Every once in a while, send it for no reason.
That will blow their minds.  Big time.

You don’t have to send them every time you mess up.
That will lessen the value of your arsenal.  Sorry bud, you have to work for forgiveness sometimes.

And beyond that?  Bonus points if you remember her favorite color or flower, but not really necessary.  Extra bonus points if you do it through a reputable florist.

Not a lot of cash?  All good.  An entreprenurial young man like yourself can make a mountain out of a mole hill.  Most high end grocery stores have a pretty good selection of flowers.  Just make sure to have it wrapped and you can deliver it yourself.  That in itself is a bonus for you.

Good hunting and good luck.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.