Smoking is bad for your health.  I’m not trying to make a judgment call, it’s just a fact.  We want you to go out after making love to your supermodel wife on the hood of your Porsche Cayman with Cristal everywhere.  We don’t want you to go out with something as pedestrian as lung cancer.

I know that it’s not easy, it’s an addiction.  The gum tastes funny, and those patches are not a good look when you are on the beach in Monte Carlo.  Alas, there is a stylish way to help you kick the habit.  Blu is a new brand of electronic cigarettes.  There is no tar, no tobacco, no ash, and no smell.  When you inhale, the blue light at the tip illuminates, and then you exhale vapor.  They still supply nicotine in varying levels if you want it, or you can go nicotine free if you are ready.  You can smoke them anywhere.  They look like a cigarette, taste like a cigarette, and feel pretty identical to a cigarette, but they’re not.  Take them on the plane, smoke them in a restaurant, shucks, I don’t even smoke and I may buy some.

If you want to know more, check out their website:


Richard has been in the Essential Style for Men mix since its inception in 2009. When he isn’t busy serving as the ESM’s Director of Fashion & Style, you may find him on the beach playing volleyball, or working hard in Thailand shooting with a beautiful Brazilian supermodel.