We’re in a recession.  And we here at ESM want to do our part in helping out.  You still need a new pair of sunnies for the beach this summer, and they need to be sweet, but also a sweet deal.

Electric's Shotglass. We like the sound of it.

In the last few years, surf labels have extended their reach from just trunks and sandals to nice button down shirts, relaxed slacks, and cool accessories.  We’ve already told you about Nixon watches, now let us dispense some info about the sunglasses industry.  While we love our Dolce and Gabbanas, and can’t live without our Persols, we need some more options that come in around the $100 price point as opposed to the 2nd mortgage on the home price point.  Oakley and Ray Ban have always given us some solid picks but if you want something a bit different, look to your neighborhood surf store.

Spy's Haymaker, hits you with a waBAM!!!

Spy, Von Zipper, Sabre, and Electric all have some great styles at a great price.  Take a look on Zappos.com for good deals on last seasons models, too.  Don’t be out of style just because you are out of pocket!  C’mon man!  You need that tint to look at all of the bikinis at the beach!


Richard has been in the Essential Style for Men mix since its inception in 2009. When he isn’t busy serving as the ESM’s Director of Fashion & Style, you may find him on the beach playing volleyball, or working hard in Thailand shooting with a beautiful Brazilian supermodel.