You know the one. That black American Express card that means, I own the World. I am usually all for subtlety, but in this case, I say to hell with subtlety.

After you sell off that bustling internet company, and you don’t know what to do with yourself or all of that cash, you may get an invitation to join the spending elite.


Yes, it does look pretty, doesn’t it? And I can guarantee that in more than a few bars in a few cities in the World there are girls that will cozy up to you just for whipping it out. The card, man, the card. But who needs that kind of attention?
The real benefit of the card is the service and the concierge. Now, I already know what kinds of perks come with having a Corporate Platinum Amex. It is nothing short of magical if I may say so. But beyond getting into a sold out concert, or calling your credit card company for roadside service, the amenities allowed with the Black Card is David Blaine-esque.

You will get elite status on many domestic airlines, meaning upgrades and admission into their lounges. There is a travel specialist assigned to you for all of your needs, and their reach means that you could be getting a free night at the Mandarin Oriental in Hong Kong. They offer credits that will actually cover the costs of meals during your stay, or get you a free spa treatment. Personal shoppers and custom made suits, special events, Super Bowl tickets, easily managed with a little help from the people at American Express.

Until that invite comes in the mail, I’ll just keep taking advantage of the great service that I am already offered and that every company should offer their customers.


Richard has been in the Essential Style for Men mix since its inception in 2009. When he isn’t busy serving as the ESM’s Director of Fashion & Style, you may find him on the beach playing volleyball, or working hard in Thailand shooting with a beautiful Brazilian supermodel.