It's like having John Varvatos as your own personal fashion consultant.

Fancy the Rock & Roll lifestyle?  What about Rock & Roll fashion and style?  If you do, then you’re just like me and love anything that comes out of John Varvatos’ collection.

As a big fan, his spring/summer 2010 collection lives up to my every expectation.

What’s even cooler is that his website doesn’t display the collection in a typical way.  Instead of just a simple picture and description, they have embedded a video with John describing the pieces and looks.  He gives you a little insight to what he was doing and what his intention was for each piece.  (You just have to remember to shut off the other music or you will wonder what the hell you are listening to.)

In my opinion – John Varvatos can mark both the collection and the latest technology on his website as a “W” (that’s for “win” in case you were wondering).

To check out the spring/summer 2010 collection for yourself, please go to John Varvatos’ official website.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.