Okay, so a few of us have been discussing getting an “ESM Style Meter” together which measures the awesomeness or epic fail-ness of things we review on the site.

We wanted something that was fairly simple to read and got the point across fairly easily.

Check it out below:

The Bean rating.  No style, no badass-ness.

The Bean rating. No style, no badass-ness.

The Bourne rating.  Ultra badass, no sense of style.

The Bourne rating. Ultra badass, no sense of style.

The Seacrest rating.  Lots of style, no badass-ness.

The Seacrest rating. Lots of style, no badass-ness.

The Blow rating.  Lots of style, pretty badass, but no license to kill.

The Blow rating. Lots of style, pretty badass, but no license to kill.

The Bond rating.  The penultimate in ESM style.

The Bond rating. The penultimate in ESM style.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.