Gold pills by Tobias Wong & J.A.R.K. Image from

We’ve all said it when we find something is a little too expensive – “what, is it made out of gold or something?”

In this particular case, it is.

For those that want to bling both inside and out, Tobias Wong and Ju$t another Rich kid (Ken Courtney) created these pills to further our culture’s indulgent needs.

According to

Gold Pills ar part of the INDULGENCE range designed through the collaboration of Tobias Wong and Ju$t another Rich kid (Ken Courtney) in 2005, who suggested “Like an addict, all I want is more. Like celebrity and celebrity culture, demand for luxury items is completely created.” As an extension of our obsession with fame, celebrity, and commodities, they designed a line of luxury objects: INDULGENCES (for the man who has absolutely everything). INDULGENCES addressed the creation of and demand for the unnecessary, directly commenting on the ever-expanding market of luxury items in our culture, seven INDULGENCES were created…

I have to say it, this is just effing ridiculous.

For more information about these fabulous gold pills, you can check them out at

Now you can have 24 carats beside the carrots you had for dinner.  (Sorry, bad visual).


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.