Evel Kneivel - awesome at stunts, not so awesome at spelling.

Evel Kneivel - awesome at stunts, not so awesome at spelling.

Never heard of this theory before, eh?  It’s a good one.  For the most part, it is exactly what it is – helmet = cool.  Here are my very specific examples:

Moto GP Racer

To make it even cooler - he lands it.

To make it even cooler - he lands it.

Astronaut

The walking with helmet before you save the world scene.

The walking with helmet before you save the world scene.

Army Chopper Pilot

Tiger chopper.  By the time you see this dude's helmet, you're fucked.

Tiger chopper. By the time you see this dude's helmet, you're fucked.

FMX Rider

FMX.  Because the helmet probably won't save you.

FMX. Because the helmet probably won't save you.

Safe sex guy

Helmets are safe.

Helmets are safe.

So basically, if you are doing an activity requiring a helmet, it means that you are taking a risk that could potentially kill you.

That’s  pretty cool in my book.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.