It wouldn't be a multi-million dollar industry if it weren't true

It wouldn't be a multi-million dollar industry if it weren't true

Like puberty, the innate need to modify your ride starts to reveal itself about the same time you start noticing facial hair grow on your body.

It’s an addiction that men can’t stop.

New wheels, new motor, exhaust, new paint job, more, more, more!  If you ever had a chance to go to or see pictures of a SEMA Show, you can see that this desire to individualize has taken titanic proportions.

My theory – it is because we are fulfilling our biological need to get noticed.  Much like the male peacock, we must find ways to win over the other sex.  It’s just something we have to do.

So you go get that K&N filter and modified chip that will get you 30 extra horses.  It’s your God given destiny as a man. 

Even if the girls don’t understand it, they secretly love it.  Trust me.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.