So ridiculously wrong.  It's just a phone.

So ridiculously wrong. It's just a phone.

So maybe you’ve heard of Vertu, maybe you haven’t.  Most likely, you have never seen this phone at your local AT&T, T-Mobile or Verizon store.

It’s probably because these phones start at about $4,000.  Yes, you heard me right, 4 figures to start.  From the Ferrari special edition (above) to the high-end diamond encrusted version, Vertu will satisfy the most discerning mobile phone enthusiasts.

Vertu is a British based subsidiary of the well-known Finnish cell phone manufacturer, Nokia.  So yeah, as you keep reading this you are probably thinking, 4 figures for a Nokia?  Yes sir.

So how is the reception?  I have no idea.  Can I get email?  Probably not.  What about apps?  Please, stop making me laugh.

What the Vertu phone lacks in technical wizadry, it makes up for with what they call a “Vertu Concierge”, a service provided by Ten UK in London, where a group of “lifestyle managers” help you get, well, pretty much anything you want.

The Boucheron 150 cellphone that you see is crafted from a single piece of solid gold and is meant to celebrate the 150th anniversary of the Boucheron jewelry house in Paris.  SOLID GOLD.

The Boucheron 150 cellphone that you see is crafted from a single piece of solid gold and is meant to celebrate the 150th anniversary of the Boucheron jewelry house in Paris. Oh, and it comes with a case made out of a solid piece of wood.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.