The man, the myth, the legend.

Ask any man who has ever seen the TV show Married: With Children who their penultimate icon is and they will all unanimously say the same person:  Al Bundy.

Ex-high school football stud, women’s shoe salesman and all-around family man, Al Bundy embodies what every true man desires to be in their lifetime.

He’s got great style, a great attitude and has accomplished things comparable only to Richard Branson.

Congratulations to you, Al Bundy for being our next ESM Icon and for being a Real Man of Genius.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.