Come on, you can't tell me that outfit doesn't look dope. Check the orange pocket square, sucka.

I think when you are super cool, a billionaire and have an impeccable sense of style, you are automatically qualified to become an ESM Icon.

For anyone who watches the TV Show Royal Pains, the main character’s benefactor, Boris Kuerster Von Jurgens-Ratenicz fits the bill.

Rich. Cool. Great sense of style.  Good combo.

For more information about USA Network’s Royal Pains TV show, you can visit their official website.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.