Santa Claus image from

Santa Claus image from

I bet you’re wondering how Santa Claus can become an icon on an online men’s magazine featuring men’s style.  It’s simple really – the chicks dig Santa.  Actually, everyone digs Santa.  He’s just so cool.

Here are a few more reasons:

  • He’s a billionaire (how else can he buy all those gifts?)
  • He’s made giving cool way before Oprah
  • He’s one of the first people to ever get sponsored by corporations (check Coke and Target)
  • He’s imitated and never been duplicated
  • He’s legendary (literally)
  • He only works one day a year
  • Everyone invites him to their Christmas party
  • He’s the only one to make residence in his continent
  • All the kids love him
  • He’s got a dope ride
  • He makes everyone around him a little bit happier
  • People wait all year to see him
  • He’s signed a ton of movie deals and has been played by lots of well known actors (see: the Santa Clause series)
  • He makes his suit look good

Still not convinced?  Wait until Christmas Eve and see if he gives you any gifts.

Yeah, I thought so.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.