Only rapper to re-write history without a pen.

Only rapper to re-write history without a pen.

So it was inevitable that we would write about Shawn Carter (a.k.a Jay-Z) and label him an ESM icon.

An entreprenuer, business man, artist, designer and most importantly a hustler, Shawn Carter has changed the game for every endeavour and industry he touches.  He knows how to do everything right – down to the matching shoes to keep his outfits together.

Give me a mean look.

Give me a mean look.

Here’s a little excerpt from his wiki:

Originally from Marcy Houses housing project in the Bedford-Stuyvesant neighborhood of Brooklyn in New York City, Jay-Z was abandoned by his father and at 12 years old, he had shot his brother in the shoulder for stealing his jewelry. Jay-Z attended Eli Whitney High School in Brooklyn, along with rapper AZ, until it was closed down. After that he attended George Westinghouse Information Technology High School in Downtown Brooklyn, which fellow rappers The Notorious B.I.G. and Busta Rhymes also attended, and Trenton Central High School in Trenton, New Jersey, but did not graduate. In his music he refers to having been involved in selling crack cocaine.

According to his mother, Gloria Carter, a young Jay-Z used to wake his siblings up at night banging out drum patterns on the kitchen table. Eventually, she bought him a boom box for his birthday, sparking his interest in music. He began freestyling, writing lyrics, and followed the music of many artists popular at the time. In his neighborhood, Carter was known as “Jazzy”, a nickname that eventually developed into his stage name, “Jay-Z”. The moniker is also an homage to his musical mentor, Jaz-O, as well as to the J/Z subway lines that have a stop at Marcy Avenue in Brooklyn.

Check out some of his videos below:

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.