I keep reading Tweets from the GQ representative assigned to Baselworld and I am so, so jealous.
What is Baselworld, you ask? Well, since we can’t cover the actual event, we’ll instead teach our readers the ins and outs of the “world watch and jewelry show”.
According to the main Baselworld website:
Each spring, some 2000 companies from the watch, jewellery and precious-stone industries, together with related sectors, showcase their latest developments and innovations in Basel. The world’s most renowned brands display their products exclusively at BASELWORLD.
So why should you give a damn about this expo in Basel, Switzerland? Oh my friend, let me count the ways:
Breitling is introducing their newest pieces for the Super Ocean and Bentley Masterpiece collections
Rolex is also introducing some timepieces:
Tag Heuer is introducing a car:
Panerai is also releasing a few special trinkets:
And the list goes on and on. So do you now understand why ESM needs to get press passes, free flights and hotel for this event next year?
It is very conceivable that one could pass out just walking through the doors of this event.