William Rast for Target. Image from target.com.

I don’t know about you folks out there, but I love it when high end designers create lines for mass market stores like H&M and Target.

I am a true believer that style doesn’t have to be exclusive nor expensive.

Which is why I am curious and slightly excited to see what William Rast is going to bring to Target for their limited collection on December 19.

Hopefully their cuts and styles will be worth checking out, trying and buying.

For more information on William Rast for Target, you can visit the official Target website here.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.