L'Eau d'Issey from Issey Miyake.

First off you’re probably wondering what the hell “The Gilroy” means.  If you’re a big Ocean’s Thirteen fan, “The Gilroy” was a natural pheromone that Matt Damon’s character used to seduce Abigail, played by Ellen Barkin.

According to IMDB:

The special scent that Linus puts on his neck to seduce Abigail is noted in a title card as “The Gilroy.” This is an in-joke on Tony Gilroy who wrote the screenplays for The Bourne Identity (2002), The Bourne Supremacy (2004), and The Bourne Ultimatum (2007), all starring Matt Damon, and also wrote and directed Michael Clayton (2007), which stars George Clooney and is produced by Steven Soderbergh.

Pretty interesting, no?

Now back to our main point – our first men’s scent to make it into our “Gilroy” series is L’Eau d’Issey by Issey Miyake.  If you haven’t had a chance to walk by the men’s fragrance section at your local department store in a while, check it out.  It’s a great light scent that will definitely get you noticed by the ladies.

Here’s a brief description from the Sephora website:

Two years after the creation of his women’s fragrance, Issey Miyake launched his men’s fragrance, L’Eau d’Issey Pour Homme. Reflecting the principles of his women’s scent, it embodies yin and yang, and the extreme polarities of the world. L’Eau d’Issey Pour Homme is a fresh yet warm, woody scent accented with spicy notes.

For most of us dudes, all that means is blah, blah, blah, blah.  But trust me, the most important thing is that the ladies dig it.

And if the ladies dig it and it is on you, then it would come naturally that the ladies will dig you.  Unless of course, you’re a creepy dude.  If that’s the case, then no Gilroy will make a difference anyway.

To purchase L’Eau d’Issey for yourself, simply go the the Sephora website

Just make sure to not overdo it.  Really.  No matter what your older brother told you, 2-3 sprays is more than enough.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.