For dudes that like dude stuff.

Do you love gear?  No really, do you love gear?  If you love seeing new gadgets, products and dude stuff in general, then is the website for you.

They have a great team of writers and researchers that find the coolest stuff all over the world.  From camcorders to DVDs to killer bicycles, it would behoove you to keep tabs on the things they find and feature.

Just try to not get overwhelmed with all the things you see.  You can’t afford them all.

Please note that every once in a while we see things we like on  We’ll give you a heads up, so you don’t have to feel too pressured to be gear-vigilant.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.