“Gentlemen, we can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.”

I hate the term “makeover”. It’s been overused, overplayed and something I would rather not use for ESM. Instead, we will use the term “remake” and will prove the second movie can be better than the first.

Our first candidate is “John” from Los Angeles.  He’s a partner/part-owner of a multi-million dollar web design firm established in 1999.  Recently, he has been promoted to a board member position and now has a lot of free time on his hands. 

Check the baggy jeans and the Birkenstocks.

Check the baggy jeans and the Birkenstocks.

Despite his professional success, his style has been carried over from his college years where his clothes were too baggy and too big.  He still wears Birkenstocks.  He sometimes wear “Affliction”-style shirts.

We think it’s time to do a remake.

We accompanied John to Century City, a Los Angeles-based mall with some high end boutiques.  Our first stop was Bloomingdales, where we had an appointment with a personal shopper.

After a slight aneurysm from the high prices associated with Bloomingdales, we moved to a more cost-effective venue.  Of course, we suggested one of our go-to places: Zara.

Jacket by Zara. Sunglasses by Ray-Ban.

Jacket by Zara. Sunglasses by Ray-Ban.

It took a while for John to appreciate the gear, but once he looked around and tried on a few clothes he was hooked.  We threw together some fly gear that looked good on John and you can check out the results below:

Coat, sweater and scarf from Zara.  Boots from Banana Republic.

Coat, sweater and scarf from Zara. Boots from Banana Republic.

Sunglasses from Chrome Hearts.

Sunglasses from Chrome Hearts.

Once he bought almost everything in the store, we needed to tie it all together with some boots from Banana Republic.  Fortunately for him, the shoes he picked were on sale for $49 from $149.

Watch by Panerai.

Watch by Panerai.

As a side note, not only is John working on his style, he is also working on remaking himself and taking steps for self improvement – like reading The 7 Habits of Highly Effective People.  According to him, he’s taking this time to make proactive changes in his life.  It’s a paradigm shift for the better.

Word. Mission complete.

Peacoat from Nordstrom.

Peacoat from Nordstrom.

Sweater from Nordstrom.

Sweater from Zara.

ESM

To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.