It's like an enigma wrapped in a question.

Every once in a while, one of the ESM staffers will find a viral video online that is just so amazing, we need to write about it.

Does it have value when it comes to men’s style, men’s luxury or men’s fashion?  Not really.

What it does have is something that you can’t quantify: high entertainment value at work.  Check it out and let us know what you think.

And yes – it’s really him singing.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.