“Roc Boys in tha building!”

Killer song, killer concept for a video.  Here are a few more reasons why this video is dope:

  • It was directed by Chris Robinson
  • It’s one big ass party
  • Diddy and Nas are in the video
  • It gives you a glimpse of what it’s like to be one of the kings of New York
  • Mariah Carey does a little hand flick
  • Cassie is in the video
  • It showcases the struggle to success
  • It’s a great song

I’m not going to lie, this is probably going to be one of many Jay-Z videos we are going to feature on the “Classic Video” series of articles.


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.