We talk a lot about consumer products here at ESM but we rarely talk about the maintenance and care  needed to keep your lifestyle looking factory fresh.

Enter 3M’s Scotchgard Paint Protection Film, otherwise known as a “Clear Bra”

Enzo Clear Bra Install Premiere Mobile Group

Scotchgard™ Paint Protection Film maintains the beauty and integrity of automotive finishes on vulnerable exterior surfaces such as leading hood edges, fender end caps and rocker panels. This rugged, urethane film helps protect against stone chips, bug damage, abrasion and weathering. 3M paint protection film is transparent and nearly invisible, and it does not alter vehicle appearance.

In short, you lay this down on top of anything you don’t want to get scratched or chipped. It’s easily removable or replaceable, and once it’s on you can’t even tell it’s there. It might just be the best thing since sliced bread (or Marisa Miller).

The best part is that if you’re willing to spend a little time and effort you can literally use it on anything- bicycles, camera and phone screens, guitars, etc.  Hell, I just covered my laptop in the stuff too.

It’s all about avoiding that buildup of wear and tear which eventually leaves your toys looking old and busted. If you can slow it down and save yourself some dough in the meantime, why not?  It might be the best $40-60 bucks you’ve ever spent- not mention the added benefit of lowering your anxiety levels.

No, really. It's installed and ready to go.

Check out some listings on Ebay here or hit up Premiere Mobile Group if you’re looking to cover your ride with some professional assistance.


When not at ESM, Chris can be found cycling up and down the Santa Monica Bay, re-engineering a turkey fryer into a pizza oven or reading about survival techniques in the Gobi desert.