BMW Films, The Hire

BMW Films, The Hire

The Hire was a BMW series of eight short films produced in 2001 and 2002 starring Clive Owen as a driver for different people in each film. Each episode was directed by well-known directors such as Ang Lee and Guy Ritchie.

Quintessential dude movies, this form of branded content helped increase BMW sales 21% in 2001.

I personally love these movies and can watch them all day – not at work of course (don’t worry, I won’t tell anyone).

Check out some of my favorite clips below:


“Beat the Devil”


To create Essential Style for Men, mix 2 parts petrol, 1 part secret agent, 1 part rock and roll, 1 part hip-hop and a shot of tequila in a shaker with ice and vigorously shake for 20 seconds. Pour into a martini glass rimmed with explosives and have a supermodel serve for all your friends to enjoy.