Kick Asphalt

Cross marketing has become the new darling of the advertising ball. But the teaming of seemingly complementary goods or services has mixed results.

It looks like rock group The Black Keys, a few sick rappers, and Chevy have come up with a trifecta where everyone wins. Avid reader, you may recall an article about BlakRoc, the collaboration between The Black Keys, and a select few rappers including Ludacris, Jim Jones, Mos Def. This audio onslaught needed wheels to get where they were going, and Carl Black Automotive Group stepped up and brought the pain with a 2010 Camaro, loaded with badness.  

If you want more info, or want to pick one up, go to


Richard has been in the Essential Style for Men mix since its inception in 2009. When he isn’t busy serving as the ESM’s Director of Fashion & Style, you may find him on the beach playing volleyball, or working hard in Thailand shooting with a beautiful Brazilian supermodel.